On the cross-fertilization of geospatial and semantic web technology

Location-based marketing via Bluetooth

Blutooth MediaServer is a location-based system that distributes advertising via Bluetooth. Access Points of the Bluetooth MediaServer are typically placed in high-traffic locations such as restaurants, movie theaters and shopping malls. Upon entering the vicinity of these Access Points, customers who carry active Bluetooth devices (e.g., cellphones and PDA) will automatically receive targeted advertising messages.

Blutooth MediaServer

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Good and Evil of Google Earth

People can love and hate Google Earth at the same time.

If companies want to put up big advertisement on a billboard down the street, they probably have to pay for it. Thanks to Google’s satellite aerial photo products such as Google Earth and Google Maps. Companies now have a new way to advertise.

Advertise on Google Earth

Google Earth also reveals a lot of information that governments don’t want you to know. For example, what exactly was going on at Glasgow Prestwick airport the day the Google sat passed over? See “Google Earth fingers CIA rendition flights?