On the cross-fertilization of geospatial and semantic web technology

Location-based marketing via Bluetooth

Blutooth MediaServer is a location-based system that distributes advertising via Bluetooth. Access Points of the Bluetooth MediaServer are typically placed in high-traffic locations such as restaurants, movie theaters and shopping malls. Upon entering the vicinity of these Access Points, customers who carry active Bluetooth devices (e.g., cellphones and PDA) will automatically receive targeted advertising messages.

Blutooth MediaServer

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Geotag Photos With GPS-Photo Link

GeoSpatial Expert, a company specializes in developing software for GPS cameras and geotagged digital photos, announces the release of GPS-Photo Link 4.0 that add Google Earth functionality.

GPS-Photo Links in Google Earth

A key business of the company is selling GPS camera bundles. For example, their GeoExplorer Bundle comes with a GPS camera and software for processing geotagged photos. The GPS camera supports wireless communication over Bluetooth (i.e., receiving GPS signals from a Bluetooth GPS module).

Ricoh GPS camera

As location-based technology enters the mainstream consumer market, I think we will see more wide usage of GPS cameras and applications of geotagged digital photos. Though I think many people (including me) would be interested to buy a set of those GeoExplorer Bundles, but I think its price ($3000-$6000) is a bit too expensive for an average consumer.